Substack is taking a significant step forward in its quest to transform into an all-in-one social media platform by adding a vertical video feed to its app. This new feature, which is available on both iOS and Android, is part of the redesign of Substack’s Media tab, a feature the company introduced in 2024.
The new video feed will allow users to swipe through videos from the content creators they subscribe to, as well as other algorithmically suggested content. Videos published via Substack Notes, which is the platform’s microblogging feature similar to X, can include various types of short-form content. This ranges from clips of longer video posts to previews of podcasts, creating a more dynamic, multimedia-rich experience for users.
How Multimedia Enhances Creator Success
Substack has emphasized the benefits of multimedia features like podcasts and videos for content creators, noting that 82% of its top-earning writers use multimedia content, a significant increase from just over 50% last April. This trend shows the growing importance of these features in helping creators engage their audiences and grow their revenue.
With the redesigned Substack app, the platform is making it easier for subscribers to discover and follow content creators, offering a fresh way to interact with and consume content. This move also positions Substack as a more versatile platform for a new breed of creators, blending long-form writing with multimedia offerings.
Substack’s new vertical video feed marks a major evolution for the platform. It’s clear that the company is striving to become more than just a space for newsletters and articles. By integrating features like TikTok-style video feeds and expanding multimedia options, Substack is offering creators new ways to connect with their audiences. It will be interesting to see if this shift helps the platform grow even further, especially in an era where engaging, diverse content is more in demand than ever.
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