GoTürkiye Captures Global Spotlight Across Social Media Platforms

Türkiye’s official tourism brand GoTürkiye has achieved a historic digital breakthrough in the first half of 2025, surpassing global competitors and solidifying its position as the most influential tourism promotion account in the world. Backed by the Türkiye Tourism Promotion and Development Agency (TGA), GoTürkiye’s data-driven and multi-platform strategy has not only captured global attention but also reshaped the standards for national digital tourism branding.

YouTube Surge: From Growth to Global Leadership

In just six months, GoTürkiye’s YouTube channel experienced an extraordinary 55% increase in views, reaching 763 million impressions. Engagement soared by 123%, jumping from 54.9 million to 122.6 million interactions. Even more impressively, the channel’s subscriber base skyrocketed by 146%, growing from 2.1 million to 5.2 million subscribers.

These milestones positioned GoTürkiye as the top-performing national tourism channel on YouTube, ahead of globally recognized counterparts like:

• VisitDubai (UAE)

• NEOMChannel (Saudi Arabia)

• Switzerland Tourism

• VisitSingapore

TikTok Triumph: 1.4 Billion Impressions, Global Rank #1

GoTürkiye also dominated TikTok, a crucial platform for reaching Gen Z and young travelers. In the first half of 2025, impressions surged to 1.4 billion, a 53% growth from the previous year’s 916 million. The follower count rose by 34%, from 3.46 million to 4.64 million.

These numbers make GoTürkiye the undisputed leader among national tourism accounts on TikTok, surpassing:

• VisitBeijing (China)

• DiscoverHongKong

• Visit_Singapore

• InAbuDhabi

Instagram Engagement Skyrockets by 127%

On Instagram, the platform known for visual storytelling and destination inspiration, GoTürkiye reported impressive numbers:

• Impressions: Up 51%, from 538 million to 812 million

• Engagement: Jumped 127%, from 62 million to 141 million

• Followers: Increased 15%, reaching 3.78 million

These achievements placed GoTürkiye second globally among national tourism Instagram accounts, further amplifying Türkiye’s visibility across key travel demographics.

Sight & Sound Sessions: A Soundtrack to Türkiye’s Natural Wonders

Among GoTürkiye’s most compelling content initiatives is the Sight & Sound Sessions, a musical project blending world-class DJ performances with Türkiye’s stunning landscapes. Launched in 2022, the series has featured iconic performances by:

• Andrea Vanzo

• Einmusik

• Sébastien Léger

• Kadebostany

• Chris Luno

• Sezer Uysal

• Miss Monique

• Oliver Koletzki

Filmed in spectacular locations like Pamukkale, Tuz Gölü, Akyaka, Artvin, Side Ancient City, and Bolu, the series has amassed:

• 15.5 million views

• 1.7 million hours of watch time

The project reimagines Türkiye’s cultural and natural heritage through the universal language of music—reaching audiences beyond traditional tourism ads.

A Multi-Platform Strategy with Global Reach

GoTürkiye’s dominance is not limited to YouTube, TikTok, and Instagram. The brand is active on eight major platforms, including:

• Facebook

• X (Twitter)

• WhatsApp

• Douyin (China)

• VK (Russia)

This broad presence has enabled GoTürkiye to reach 20.8 million total followers globally—creating a deeply interconnected and responsive audience ecosystem.

TGA’s Vision: Beyond Promotion, Toward Cultural Representation

The Türkiye Tourism Promotion and Development Agency (TGA) has embraced a multi-layered, innovative, and data-driven digital strategy. These efforts have not only elevated Türkiye’s digital tourism standing but also transformed GoTürkiye into a global cultural ambassador.

With a tone that blends inspiration, authenticity, and modernity, the GoTürkiye brand now represents more than destinations—it symbolizes Türkiye’s dynamic spirit, visual richness, and cultural diversity in the digital age.

Key Highlights at a Glance

With strong momentum and visionary leadership, GoTürkiye is setting a new global standard for national tourism branding in the digital age—blending storytelling, analytics, and cultural authenticity to inspire travelers around the world.