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4 Haziran 2026, Per
  1. Haberler
  2. Technology
  3. Not Instagram, Twitter or Facebook Türkiye’s Most Used App May Surprise You

Not Instagram, Twitter or Facebook Türkiye’s Most Used App May Surprise You

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Türkiye’s digital momentum continues to accelerate, and the Turkish Statistical Institute (TÜİK)’s 2025 Household Information Technologies Use Survey offers a panoramic view of this transformation. Spanning internet adoption, e-government engagement, e-commerce habits, and beyond, the data reflects how technology is reshaping lives across demographics—and highlights areas still ripe for progress.

En Çok Kullanılan Sosyal Medya Uygulamaları Hangileri?


Internet Usage Soars to New Heights

In 2025, 90.9% of individuals aged 16–74 accessed the internet—up from 88.8% in 2024. Taylor & Francis Online+3Turkish Minute+3ijcmph.com+3TÜİK Veri Portalı+1 Young, digitally savvy demographics have powered this growth, but the near-universal reach reflects deeper infrastructure and societal change.

Breaking down by gender:

  • Men: 93.6%

  • Women: 88.2%

The narrowing gap signals advances in access, though continued efforts to ensure parity remain essential. Turkish MinuteTÜİK Veri Portalı


E‑Government Usage Expands—But Variances Persist

Digital government services are becoming mainstream: 76.1% of respondents used e-government platforms in the past year.

Usage by gender:

  • Men: 82.8%

  • Women: 69.5%

Age-divide highlights:

  • 25–34 years: 92.8% usage

  • 65–74 years: just 29.6% usage

These figures underscore how digital literacy and usability must improve to serve all age groups equitably. Vikipedi+6Turkish Minute+6Türkiye İstatistik Kurumu+6Vikipedi+8TÜİK Veri Portalı+8Türkiye İstatistik Kurumu+8


Why Do Citizens Use E‑Government Platforms?

Purposeful interaction drives usage:

  • 68.5% access personal records

  • 53.6% schedule appointments

  • 46.4% seek institutional info

This usage trend reflects functional integration of e-government into daily needs, particularly for personal administration tasks.


E‑Commerce Gains Traction

E-commerce continues its upward trajectory: 55.7% of internet users made online purchases in 2025 (vs. 51.7% in 2024).

By gender:

  • Men: 59.1%

  • Women: 52.3%

  • Recent buyers: 42.3% within the last 3 months

This signals that digital shopping is becoming a habitual behavior among Turks. VikipediTurkish Minute+2MarkWide Research+2


E‑Commerce Users Report Issues

However, the experience isn’t flawless. Among recent shoppers, 29% reported encountering issues:

  • 12.7% delayed deliveries

  • 11.8% wrong or damaged items

These shortcomings reveal ongoing challenges in logistics and quality control within the e-commerce ecosystem.


Learning Goes Digital—Slowly

The adoption of online education is modest but growing—17.7% participated in digital learning in the past 3 months (up 3.9 points from last year). Women slightly lead in this trend, with 18.0% versus 17.5% of men.

The data points to emerging opportunities in e-learning, especially for underserved demographics. OECD+2ijcmph.com+2Bayraktar Attorneys

En çok hangi uygulama indirildi? Instagram, TikTok ya da Facebook değil:  Zirveyi o gördü


Social Media: WhatsApp Rules, Followed by YouTube and Instagram

Most popular platforms in 2025:

  • WhatsApp: 88.6%

  • YouTube: 72.9%

  • Instagram: 68.1%

Usage by gender:

  • Men: WhatsApp 91.3%, YouTube 75.7%, Instagram 68.7%

  • Women: WhatsApp 85.9%, YouTube 70.1%, Instagram 67.4%

These rates underscore how crucial messaging and streaming platforms have become in daily communication and entertainment. TÜİK Veri Portalı


Digital ID (e‑Identity) Usage Still Minimal

Only 15.6% of internet users reported using e-ID to access online services. Gender breakdown:

  • Men: 18%

  • Women: 13.3%

Adoption remains low despite e-ID’s potential to streamline transactions. Broader trust-building and outreach are needed to accelerate uptake. Turkish Minute


Broader Context: Turkey’s Digital Transformation

  • DataReportal’s Digital 2025: Turkey report shows continued growth in digital adoption across devices and online behaviors. DataReportal – Global Digital Insights

  • With TÜİK’s ICT survey platform, digging into granular trends will be easier in coming years. TÜİK Veri Portalı+1

  • Notably, Türkiye’s e-commerce sector surged 61.7% in 2024, representing TRY 3 trillion in transactions—highlighting its macroeconomic impact. mondaq.com

  • Major players like Trendyol and Hepsiburada reflect how robust Turkey’s digital market has become. MarkWide Research


Final Take: Progress with Gaps

Turkey’s digital transformation is well underway, characterized by high internet penetration rates, increasing dependency on e-government and e-commerce platforms, and growing digital engagement across demographics.

However, to ensure an equitable digital future, continued efforts are key:

  • Bridge the gender and age gap in internet and service access

  • Improve e-commerce logistics and quality control

  • Expand e-learning participation and formats

  • Ramp up e-ID adoption and digital trust

With targeted policies, infrastructure investments, and inclusive outreach, Türkiye can ensure the digital economy is both accessible and enriching for all citizens.

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Not Instagram, Twitter or Facebook Türkiye’s Most Used App May Surprise You
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