Prestige Sport Tires Set to Revolutionize the High-Performance Segment
➤ According to www.otomobilhaber.com’s report In a spectacular launch event held at its factories in Cappadocia and Kırşehir, leading tire brand Petlas introduced its latest high-performance summer tire, the Prestige Sport. This new tire is set to make waves in the industry with its remarkable performance on both wet and dry surfaces, offering exceptional braking performance and road grip. Petlas aims to redefine the high-performance tire market with this cutting-edge product.
Petlas’ Continued Commitment to Innovation and Growth
During the event, Petlas General Manager, Hakan Yalnız, took the stage to discuss the company’s ongoing commitment to innovation and growth. He highlighted Petlas’ extensive range, which includes 300 different tread patterns and 3,500 different sizes, catering to vehicles ranging from passenger cars to trucks, buses, and even aircraft. Yalnız emphasized that despite the company’s already impressive portfolio, research and development remain a top priority at Petlas.
“This new product, Prestige Sport, is a high-performance tire that stands out not only for its exceptional braking on wet surfaces and road grip but also for its quiet ride and comfort,” said Yalnız. He further added that Petlas believes the Prestige Sport will create a significant competitive edge in the market.
Global and National Tire Market Overview
Yalnız also provided insights into the tire industry’s performance both globally and in Turkey. He reported that globally, the tire market saw a 3.5% increase, reaching 2.5 billion units in total. Of this, approximately 2.2 billion units came from the replacement market. In Turkey, a record-breaking 23 million passenger and commercial tires were sold, mirroring the automotive industry’s growth.
“Both the automotive and tire industries closed 2024 with records,” Yalnız stated, reinforcing the impressive results Petlas has achieved alongside the sector’s overall performance.
Petlas’ Leadership in the Turkish Tire Market
Petlas is firmly focused on sustainable growth, having achieved a 5.4% increase in volume within the passenger tire sector year-over-year. This growth has enabled them to reach 7.4 million units in total sales. Notably, Petlas has been the most preferred brand in the passenger tire replacement market for the past three years, maintaining a market share close to 25%. Yalnız also highlighted the company’s strong export presence in Germany, Romania, the Netherlands, Egypt, Morocco, and the United States, contributing to 44% of the company’s revenue.
Looking ahead, Petlas is planning to expand into markets in Asia and Africa in 2025, targeting countries such as Mongolia, Myanmar, Gabon, Zambia, and Botswana, marking an exciting new chapter for the company.
Prestige Sport: A Game-Changer for Performance, Comfort, and Safety
The Prestige Sport has been under development for nearly three years and was launched in April 2025. It boasts an impressive blend of features, including wet and dry road grip, silence during driving, and excellent wear resistance. These attributes help Petlas strengthen its position in the premium tire segment.
One of the standout features of the Prestige Sport is its asymmetric tread design, which offers outstanding road grip and high lateral stability. The tire’s wide shoulder structure further enhances cornering performance, while the special silica-based tread compound ensures high safety levels on wet roads. The tire also features wide drainage grooves and a unique center block design, providing precise steering response and increasing driving control.
Smart Flex Technology and Adhesive Filler Technology are two of the advanced engineering solutions integrated into the Prestige Sport, boosting both durability and performance. Drawing from motorsports expertise, Petlas has developed a special tread compound that withstands high temperatures, ensuring longer lifespan and regular wear.
The tire’s hybrid cord technology optimizes road contact dynamics, delivering stable road grip even at high speeds. Additionally, the tire’s optimized profile and low pattern noise ensure a comfortable and quiet ride.
Real-World Testing at Petlas’ Kırşehir Test Track
The tire was put to the test at Petlas’ tire test track in Kırşehir, Turkey’s first and only tire test facility, where expert drivers rigorously tested the Prestige Sport. The event was attended by numerous members of the industry press, who had the opportunity to witness firsthand the tire’s remarkable performance in real-world conditions.
As someone who closely follows the automotive and tire industry, it is exciting to see how Petlas continues to push the boundaries of innovation. The introduction of the Prestige Sport tire is a clear reflection of their commitment to providing high-performance solutions that cater to the evolving needs of modern drivers.
With its focus on both safety and comfort, this tire is bound to become a game-changer in the high-performance segment. It’s also encouraging to see Petlas expanding its reach globally, setting the stage for even greater success in the years to come.
Source: www.otomobilhaber.com
