Tesla Türkiye has announced an enticing new campaign for one of its most popular driver-assistance packages, the Enhanced Autopilot (EAP), offering it at half price for a limited time. The promotion is part of Tesla’s broader strategy to strengthen customer loyalty in Türkiye while encouraging more widespread adoption of its advanced driving technologies.
Half-Price Enhanced Autopilot for a Limited Period
According to Tesla Türkiye’s official X account, the EAP package will be available between August 15 and September 15, 2025, at a special price of 57,500 TL + VAT. The company described the offer as a token of appreciation to all Tesla owners in Türkiye.
Enhanced Autopilot expands on the standard Autopilot features, adding several high-tech capabilities designed to make driving more comfortable and less stressful. These include:
Navigate on Autopilot – Guides the car on highways, manages interchanges, and changes lanes automatically.
Auto Lane Change – Safely switches lanes when the turn signal is activated.
Autopark – Handles both parallel and perpendicular parking maneuvers independently.
Smart Summon – Brings the car from its parking spot to the driver’s location or to a chosen destination, navigating around obstacles.
Tesla’s Pricing Adjustments After ÖTV Changes
The announcement comes shortly after Tesla adjusted its Model Y prices in Türkiye, following updates to the country’s Special Consumption Tax (ÖTV) rates. The current starting prices for the Model Y lineup are as follows:
Model Y (Rear-Wheel Drive) – 2,241,000 TL (25% ÖTV)
Model Y Long Range (Rear-Wheel Drive) – 3,225,240 TL (55% ÖTV)
Model Y Long Range (Dual Motor AWD) – 3,998,400 TL (75% ÖTV)
These price changes reflect the brand’s strategy to remain competitive in Türkiye’s fast-evolving electric vehicle market, even in the face of shifting tax policies.
Inventory and Delivery Updates
Tesla has also shared its upcoming inventory listing schedule for customers waiting to purchase a vehicle. The final mass inventory listing before October will take place on September 5 at 18:30. In addition, any vehicles with canceled matches will be re-listed in the system at 18:00 on weekdays. This transparency in inventory updates aims to help prospective buyers secure their preferred models more easily.
Why This Campaign Matters for Tesla Türkiye
The limited-time EAP discount signals Tesla’s focus on enhancing its value proposition in Türkiye. As EV adoption continues to grow, offering advanced driver-assistance features at a reduced price could encourage more existing owners to upgrade, while also boosting Tesla’s reputation for innovation and customer care.
Industry analysts note that such promotions not only increase short-term sales of optional packages but also help strengthen the brand’s ecosystem by familiarizing more drivers with Tesla’s semi-autonomous driving capabilities. Over time, this could ease the transition for customers into even more advanced technologies, such as Full Self-Driving (FSD), when they become available in Türkiye.
A Competitive Market Outlook
Türkiye’s electric vehicle market is becoming increasingly competitive, with both established automakers and new entrants vying for market share. Tesla’s ability to pair attractive pricing campaigns with cutting-edge technology may help maintain its position as a market leader, especially among premium EV buyers.
For customers, the combination of updated Model Y pricing, transparent inventory updates, and a steep discount on Enhanced Autopilot creates a strong incentive to finalize their purchase plans before the campaign ends on September 15.
