Türkiye’s automotive market continues to expand steadily in 2025, with a notable rise in electric and hybrid vehicle sales. According to data compiled from the Automotive Distributors and Mobility Association (ODMD), total passenger and light commercial vehicle sales grew by 6.5% in the first seven months of the year compared to the same period in 2024, reaching 715,695 units.
Market Snapshot: January–July 2025
Passenger car sales: 572,198 units (+6.68%)
Light commercial vehicle sales: 143,497 units (+5.77%)
Total market: 715,695 vehicles (+6.5%)
In July alone, total vehicle sales rose 14.55% year-over-year to 107,718 units, with passenger car sales increasing by 14.71% to 84,195 units, and light commercial vehicles growing 13.96% to 23,523 units.
Top-Selling Car Models in Türkiye (Jan–Jul 2025)
Renault Clio – 27,189 units
Togg T10X – 19,821 units
Renault Megane Sedan – 19,230 units
BYD Seal U – 17,532 units
Tesla Model Y – 17,026 units
Toyota C-HR – 14,091 units
Electric Vehicles Gain Ground
One of the most striking developments in Türkiye’s car market is the growing dominance of electric and hybrid vehicles in the top 10 rankings. Compared to the same period last year, where only Togg represented the EV segment in the top sellers list, four models now represent the green mobility shift:
Togg T10X (Electric)
Tesla Model Y (Electric)
BYD Seal U (Hybrid)
Toyota C-HR (Hybrid)
Togg T10X: From 6th to 2nd
Togg, Türkiye’s domestic electric vehicle brand, has shown remarkable growth. The T10X model surged from 14,248 sales in the first seven months of 2024 to 19,821 in 2025, a 39% year-over-year increase. This performance elevated Togg to second place overall, reinforcing its role as a national EV success story.
Tesla Model Y Sales Nearly Quintuple
Tesla’s Model Y has also witnessed a dramatic rise in popularity, jumping from 3,502 units last year to 17,026 in the same seven-month period—an almost fivefold increase. The brand now holds a solid spot in Türkiye’s EV market and is gaining traction despite increasing competition.
BYD Enters Fast and Strong
China-based BYD entered the Turkish market at full speed. The Seal U model skyrocketed from just 456 units in January–July 2024 to 17,532 in 2025, a 38x increase. The growth reflects BYD’s ambitious global expansion strategy, supported by a $1 billion investment deal in Türkiye signed in July 2024.
BYD is not only surging in Türkiye. In Europe, its fully electric vehicle sales climbed 169% year-over-year in April, reaching 7,231 units—overtaking Tesla, whose sales fell by 49% to 7,099 units in the same period.
According to JATO Dynamics, BYD ranked 12th among the best-selling electric car brands in Europe for the first half of 2025 with 41,270 sales.
What This Means for the Turkish Auto Industry
EVs are no longer a niche: Togg, Tesla, BYD, and Toyota models are now among the most preferred cars in the country.
Consumer trust in local production is rising, as Togg outperforms many international brands.
Hybrid options are thriving, offering a transitional path for buyers not yet fully invested in EV infrastructure.
Türkiye is becoming a regional EV hub, both for consumption and potentially for production, with major foreign players entering the market.
Looking Ahead
With electric and hybrid vehicles taking a growing share of the market, and local brands like Togg rising rapidly, Türkiye’s auto sector is undergoing a major transformation. The strong performance of BYD and Tesla, along with the increasing availability of EV infrastructure, indicates that the EV trend is not temporary—it’s a structural shift.
Further developments, including new incentives, plant openings, and model launches, are expected to reshape the competitive landscape even more in the second half of 2025.
