Citroen is riding a wave of momentum in Türkiye’s fast-expanding electric vehicle (EV) market, fueled by the success of its newly refreshed models. With strong performances across key segments, the brand has firmly positioned itself among the leading players in the country’s electrification journey. According to company statements, Citroen’s July performance highlights its ability to adapt quickly to consumer demand while setting ambitious targets for the remainder of the year.
Climbing the Podium in Türkiye’s EV Market
By July 2025, Citroen had firmly established itself among the top three EV brands in Türkiye. Last month alone, the company sold 1,362 electric vehicles, capturing a 7.9 percent market share. This achievement secured Citroen the third position in Türkiye’s EV rankings, a significant milestone in a market that is becoming increasingly competitive.
In just two months, Citroen’s electric vehicle sales reached 3,831 units, largely thanks to the impressive market response to its new models. The E-C3 and the E-C3 Aircross have become the driving forces behind the brand’s success, both showing rapid adoption and recognition among Turkish consumers.
E-C3 Takes the Lead in Its Segment
The new Citroen E-C3 has quickly risen to the top of its segment. With 1,050 sales in July alone, the model captured an astonishing 87 percent share of its category. Since its launch at the end of May, the E-C3 has sold 1,894 units in just three months, maintaining a 63 percent segment share.
This rapid adoption underscores the strong appeal of compact, affordable electric vehicles that offer practicality without compromising on design or performance. The E-C3 has become a symbol of Citroen’s ability to meet the expectations of Türkiye’s urban drivers while setting new benchmarks in its class.
E-C3 Aircross Strengthens Market Presence
Launched alongside the E-C3, the E-C3 Aircross has also made significant inroads. With a 7 percent segment share, the model has climbed to the fourth spot in its category. Over the seven-month period, the E-C3 Aircross has achieved 1,222 sales, further consolidating Citroen’s influence in Türkiye’s competitive B-SUV segment.
Together, the E-C3 and E-C3 Aircross have not only strengthened Citroen’s market position but also reshaped perceptions of what small electric vehicles can deliver. Their success highlights the growing appetite in Türkiye for versatile EV options that cater to both city commuting and family needs.
C4 and C4 X Contribute to Strong Performance
Citroen’s performance is not limited to its new B-segment models. The C4 and C4 X, important players in the C-segment, have also contributed significantly to the brand’s success. With 1,904 sales in the first seven months of 2025, these models continue to attract attention in a segment where design, technology, and practicality are crucial to buyers.
The strong combined performance of the E-C3, E-C3 Aircross, C4, and C4 X demonstrates Citroen’s multi-pronged strategy: offering a diverse portfolio that can meet varying customer preferences while maintaining competitive pricing and innovative features.
Strategic Goals for Year-End
Citroen’s ambitions for 2025 are bold. Citroen Brand Director Bora Duran emphasized that the company aims to reach 71,000 total sales by the end of the year, with electric models playing a pivotal role in achieving this record-breaking target.
According to Duran, the brand expects to sell around 9,500 units of the C3 Aircross and 5,500 units of the E-C3 by year’s end. In the B-segment alone, Citroen has set a target of 15,000 units, which would add approximately 1.3 to 1.4 percent to the brand’s overall market share. Collectively, the company aims to capture around 8.1 percent of Türkiye’s total EV market by leveraging its new model lineup.
Duran also highlighted the strength of Citroen’s commercial vehicle segment, particularly with the Berlingo, which continues to perform strongly. He stressed that while the first half of the year saw rapid growth, the company plans to adopt an “aggressive” strategy in the second half, especially in fleet and commercial sales.
Expanding the Model Lineup
Citroen’s model offensive is not slowing down. In August, the company introduced the new Ami, an ultra-compact EV designed for urban mobility. Meanwhile, the current C5 Aircross continues to contribute approximately 600–700 sales per month, proving its enduring popularity.
Looking ahead to the final quarter of 2025, Citroen plans to launch the new generation C5 Aircross. Built on Stellantis’ innovative STLA Medium platform, the updated SUV features a more refined design language, aerodynamic efficiency, and enhanced interior comfort. With generous rear seat space, a versatile luggage compartment, and advanced driver-assist technologies, the new C5 Aircross promises to elevate the brand’s offering in the competitive SUV segment.
The model will be available with multiple electrified powertrain options, including hybrid, plug-in hybrid, and fully electric versions, giving customers the freedom to choose based on their lifestyle and mobility needs.
Balancing Passenger and Commercial Growth
Citroen’s strategy extends beyond private car buyers. The brand has been expanding its fleet sales, particularly with the C4 and C4 X, which have seen strong adoption in Türkiye’s corporate sector. This dual focus on passenger and commercial markets provides a balanced growth path, ensuring that Citroen remains resilient even in the face of shifting consumer preferences and policy changes.
The company’s ability to adapt quickly to market dynamics—whether through compact city EVs, versatile SUVs, or fleet-friendly models—has given it a competitive edge in Türkiye.
A Brand Poised for Record Success
With its ambitious targets, diverse product range, and strong July performance, Citroen is on track to achieve record-breaking sales in Türkiye. The rapid success of the E-C3 and E-C3 Aircross demonstrates how effectively the brand has positioned itself in the electric mobility revolution. Meanwhile, the upcoming launch of the next-generation C5 Aircross signals Citroen’s intent to maintain its momentum and strengthen its appeal across multiple segments.
As Türkiye’s electric vehicle market continues to expand, Citroen’s comprehensive strategy of innovation, affordability, and adaptability could help it not only sustain growth but also redefine expectations in one of Europe’s most dynamic automotive landscapes.
